Archive for June, 2006

The Young PR Squidoo Lens

Thursday, June 29th, 2006

  Check out the Young PR Squidoo Lens – it’s a new resource I’ve set up for PR students and new practitioners. I’ve collected feeds from some of the best young PR bloggers out there. They’re all blogs I regularly read and enjoy. I’ve selected them because they post regularly about issues ...

Awesome - the All Purpose Adjective

Thursday, June 29th, 2006

Today my local Rugby League team annouced the signing of a new player. Regular readers of Young PR can no-doubt imagine my reaction to how the story was reported on the back page of today's Gold Coast Bulletin: "Henderson last visited the Gold Coast as a 13 year-old and yesterday described the ...

Getting Started With New Media

Monday, June 26th, 2006

  “If PR Practitioners aren’t aware that the ground rules have changed then they’re in for a hiding very soon.” So said Lee Hopkins in episode seven of Better Desirable Roasted Communications, the podcast he shares with Allan Jenkins. Lee directed his message directly towards Australian communicators – and it’s a message ...

New Practitioners - Read This

Monday, June 26th, 2006

Morgan McLintic, a vice president at the global PR firm LEWIS, has written the best post I've come across for new PR practitioners. He tells us how to be a great account coordinator - which is the role that many of us will fill in our first job. It doesn't need analysis ...

Important Skills for Young PR’s

Saturday, June 24th, 2006

Marcel Goldstein at 21st Century PR has posted some great advice for young PR's. I don't normally cross-post chunks of materials from other sites here, but Marcel's words are so good I'll make an exception. Here are Marcel's three most important skills for early-career PR job applicants: Writing. The long-term decline in writing ...

5am Friday and a Country is Awake

Thursday, June 22nd, 2006

5 a.m. on a Friday morning and everyone I know is awake and watching Australia play Croatia in the World Cup. Australians don’t follow soccer; it’s not a sport that generally garners much mainstream media attention. We are normally apathetic about the world game, much like the US. However, this year ...

On The Internet Nobody Knew I Was A Dog…

Wednesday, June 21st, 2006

Until this week, when for the first time in my blogging career I had the chance to meet a couple of my blogging buddies in the real world. I played tour guide for my close friend and Forward colleague Erin Caldwell, meeting face-to-face for the first time after working closely since ...

The Castrol Edge Winternationals

Saturday, June 10th, 2006

I’m spending this weekend at the Castrol Edge Winternationals - the biggest drag racing event in the Southern Hemisphere. It’s great to get out to an event every now and then, helps remove any staleness from being tied down in the office. I don’t have the time for a long thoughtful post, ...

The Young PR Spelling Bee

Thursday, June 8th, 2006

This is just a quick post to point out a couple of useful writing aids I've recently discovered. Writing is a critical skill for any PR professional, and it's a skill that young PR's will spend the early days of our careers honing. Today Adam from New York University pointed me to this ...

Forward Podcast #4 - An Interview with Peter Himler

Monday, June 5th, 2006

The latest Forward Podcast has just been uploaded, featuring yours truly interviewing Peter Himler. Peter’s a bona fide messiah of media relations and the author of The Flack (one of my favourite blogs). I really enjoyed this interview; Peter was an extremely interesting subject with some great advice for Young PR’s. ...