Archive for January, 2008
Wednesday, January 23rd, 2008
Openness and transparency are always good, right? Companies should embrace their community and join in open, honest dialogue with all consumers about all issues, true? That's what the Cluetrain and social media are all about, isn't it?
So what to make of this, from Harpers December issue:
WHOPPERS
From questions and answers posted ...
Posted in Blogging, Humour, Issues Management, Marketing, Online PR, word of mouth | 13 Comments »
Friday, January 18th, 2008
You can absorb the theory 'till the cows come home, but you won't start learning until you get your hands on the keys.
Posted in Blogging, Humour, Marketing, Online PR, Podcasting, Second Life, Students, Twitter, Wikis, Workplace Issues | 9 Comments »
Thursday, January 17th, 2008
A lot of this post is drawn from on the job experience and is cross posted at the Converseon Blog - however, I thought Young PR readers would like it too!
There's been a lot of talk about Twitter wasting time and money (it doesn't). I don't hide the fact I ...
Posted in Blogging, Converseon, Marketing, Networking, Online PR, Twitter, Workplace Issues, word of mouth | 20 Comments »
Wednesday, January 16th, 2008
In my first post for '08 I'd like to take a leaf out of Todd Defren's book and point out the importance of passion as the spark that can turn '08 from a good year to something truly spectacular - for both you and your clients.
I rewatched Jerry McGuire over ...
Posted in Blogging, Marketing, Media Relations, Networking, New Practitioners, Online PR, Students, Workplace Issues | 1 Comment »
