Archive for January 23rd, 2008

Transparency is an Ideal

Wednesday, January 23rd, 2008

Openness and transparency are always good, right? Companies should embrace their community and join in open, honest dialogue with all consumers about all issues, true? That's what the Cluetrain and social media are all about, isn't it? So what to make of this, from Harpers December issue: WHOPPERS From questions and answers posted ...