Archive for March, 2008

Young PR in the News

Friday, March 21st, 2008

***WANKER ALERT*** This week I've been lucky to be able to share some opinion about my online work and play in the mainstream media, and I'm left feeling damn lucky I work at Converseon because these opportunities wouldn't exist in many other places. Yesterday afternoon I was a guest on FOX Business ...

Social Media: Does Your Brand Have Substance or Spin?

Wednesday, March 19th, 2008

I took this snapshot with my phone at the only Aussie pie shop in NYC and it immediately reminded me of many of the big brands I talk to about social media. Many giant corporations look at social media as a means to build buzz and appear innovative (read: look hip ...

Moniker Maladies - Myth or Method?

Wednesday, March 12th, 2008

How much does your name influence who you are? I'd have thought bugger all, until The Atlantic pointed me to Moniker Maladies: When Names Sabotage Success by Leif Nelson and Joseph Simmons. From The Atlantic: The authors argue that our preference for our names is so strong that we unconsciously gravitate towards ...