Social Media: Does Your Brand Have Substance or Spin?
Written on March 19, 2008 – 11:47 pm | by Paull Young
I took this snapshot with my phone at the only Aussie pie shop in NYC and it immediately reminded me of many of the big brands I talk to about social media.
Many giant corporations look at social media as a means to build buzz and appear innovative (read: look hip and cool), but there isn’t always substance and commitment behind them. In reality, the best possible gains will occur with a complete cultural shift leading to deeper relationships with your stakeholders.
Does your brand have the balls for this? Or, like the “suggestion” box above, is it just lip service?
3 Responses to “Social Media: Does Your Brand Have Substance or Spin?”
By atruevision.com on Mar 20, 2008 | Reply
Cheezels? That sooooo ausssie. They look like little cheezey napkin holders / napkin rings. haha
By JGrefe on Apr 3, 2008 | Reply
I like the idea of the “don’t leave a ’suggestion’ in the ’suggestion’ box” image very much. I am an amateur when it comes to PR, but I definitely see a warmth in the NYC Aussie pie shop window photograph. There seems to be a sense of humor behind the glass and a place where one can actually enter the “substance” of the shop, where one can enter into the the community of the workers and other patrons, which undermines the semblance of community that may be aimed at by a company like “Starbucks,” for example.