Archive for the ‘Humour’ Category

Moniker Maladies - Myth or Method?

Wednesday, March 12th, 2008

How much does your name influence who you are? I'd have thought bugger all, until The Atlantic pointed me to Moniker Maladies: When Names Sabotage Success by Leif Nelson and Joseph Simmons. From The Atlantic: The authors argue that our preference for our names is so strong that we unconsciously gravitate towards ...

A Message to the Yanks

Friday, February 8th, 2008

My fellow Converseonite, mate and life coach Bryce Tom sent me the following email today - and an as an Aussie living in the US it had me belly laughing. A Message from John Cleese To the citizens of the United States of America: In light of your failure to nominate competent candidates ...

Transparency is an Ideal

Wednesday, January 23rd, 2008

Openness and transparency are always good, right? Companies should embrace their community and join in open, honest dialogue with all consumers about all issues, true? That's what the Cluetrain and social media are all about, isn't it? So what to make of this, from Harpers December issue: WHOPPERS From questions and answers posted ...

Learning Social Media Is Like Learning The Piano

Friday, January 18th, 2008

You can absorb the theory 'till the cows come home, but you won't start learning until you get your hands on the keys.

Instructions for American Servicemen in Australia 1942

Thursday, August 9th, 2007

I stopped into a Dupont Circle bookstore on Sunday and as I was buying Niall Ferguson's Empire a title on the counter caught my eye: "Instructions for American Servicemen in Australia 1942". Gold! A reproduction of the original document given to all of the Yank servicemen serving Down Under in WWII. ...

8 Random Photos

Thursday, August 2nd, 2007

A few weeks ago Scott Monty tagged me in the '8 random things' meme - which urges bloggers to post eight random things about themselves. I've decided to take a different approach to this meme, by posting eight random photos from my Flickr stream. The two most important women in my life ...

Simpsons 7-11 Kwik-E-Marts :: Missed Opportunity for Social Media

Monday, July 23rd, 2007

As part of the marketing for the Simpsons movie 12 7-11's around the USA have been transformed into Kwik-E-Marts. Boing Boing calls it the 'awesomest movie promo ever', and while it is really cool - I see it as a missed opportunity for social media optimization. The gimmick is a bloody ...

Sock Puppets Never Prosper - Whole Foods and Rahodeb

Thursday, July 19th, 2007

It is so easy to fake something online that many people can't resist the temptation, but at the same time it is never possible to keep that lie hidden for long. And every time there is another case of web deception uncovered, every online communicator in the takes a hit. Last ...

Follow Your Passion

Thursday, June 28th, 2007

If you're a regular reader you'll know that I repeatedly urge people to follow their passions - do what you love and success will surely follow. Follow your bliss (it worked for me). No wonder today's Dilbert cracked me up.

Dear Sister - You Don’t Own Your Brand

Saturday, June 23rd, 2007

I just stumbled upon an internet meme I was previously unaware of - the Saturday Night Live 'Dear Sister' parodies. In doing so I found a great example of the disintermediated masses taking a concept and running with it - just as they can do with your brand. For background (Yank ...