Archive for the ‘Marketing’ Category
Thursday, June 12th, 2008
At the urging of Richard Bailey across the pond and Constantin Basturea across my desk I'm currently reading Clay Shirky's Here Comes Everybody.
It's a great read on internet culture and the communications revolution that's upon us, but this quote that I read on the train to O'Hare airport this morning ...
Posted in Australian Media, Blogging, Marketing, Media Ownership, Media Relations, Networking, New Practitioners, Online PR, Students, word of mouth | 11 Comments »
Tuesday, May 20th, 2008
If you follow the PR blogosphere closely you would have read a lot of blah blah about PR ‘blacklists’ recently. If you don’t follow it closely, in this case you’ve missed very little of note.Who spammed who, what list or directory was at the core of it, bloggers overreacting to ...
Posted in Blogging, Issues Management, Marketing, Media Ethics, Media Relations, New Practitioners, Online PR, Students, Workplace Issues, word of mouth | 15 Comments »
Friday, March 21st, 2008
***WANKER ALERT***
This week I've been lucky to be able to share some opinion about my online work and play in the mainstream media, and I'm left feeling damn lucky I work at Converseon because these opportunities wouldn't exist in many other places.
Yesterday afternoon I was a guest on FOX Business ...
Posted in Blogging, Converseon, Marketing, Media Ethics, Media Relations, Online PR, Workplace Issues, word of mouth | 8 Comments »
Wednesday, March 19th, 2008
I took this snapshot with my phone at the only Aussie pie shop in NYC and it immediately reminded me of many of the big brands I talk to about social media.
Many giant corporations look at social media as a means to build buzz and appear innovative (read: look hip ...
Posted in Blogging, Marketing, Online PR, word of mouth | 3 Comments »
Tuesday, February 26th, 2008
My Yank readers will no doubt be familiar with the painful Verizon ad campaign 'It's the Network'. Essentially, the campaign features an army of helpers backing the lucky Verizon customers. Despite the fact the commercials shit me to tears, they provide a good metaphor for the greatest opportunity for individuals ...
Posted in Blogging, Marketing, Networking, New Practitioners, Online PR, Podcasting, Students, Twitter, Wikis, Workplace Issues, word of mouth | 12 Comments »
Wednesday, January 23rd, 2008
Openness and transparency are always good, right? Companies should embrace their community and join in open, honest dialogue with all consumers about all issues, true? That's what the Cluetrain and social media are all about, isn't it?
So what to make of this, from Harpers December issue:
WHOPPERS
From questions and answers posted ...
Posted in Blogging, Humour, Issues Management, Marketing, Online PR, word of mouth | 13 Comments »
Friday, January 18th, 2008
You can absorb the theory 'till the cows come home, but you won't start learning until you get your hands on the keys.
Posted in Blogging, Humour, Marketing, Online PR, Podcasting, Second Life, Students, Twitter, Wikis, Workplace Issues | 9 Comments »
Thursday, January 17th, 2008
A lot of this post is drawn from on the job experience and is cross posted at the Converseon Blog - however, I thought Young PR readers would like it too!
There's been a lot of talk about Twitter wasting time and money (it doesn't). I don't hide the fact I ...
Posted in Blogging, Converseon, Marketing, Networking, Online PR, Twitter, Workplace Issues, word of mouth | 20 Comments »
Wednesday, January 16th, 2008
In my first post for '08 I'd like to take a leaf out of Todd Defren's book and point out the importance of passion as the spark that can turn '08 from a good year to something truly spectacular - for both you and your clients.
I rewatched Jerry McGuire over ...
Posted in Blogging, Marketing, Media Relations, Networking, New Practitioners, Online PR, Students, Workplace Issues | 1 Comment »
Wednesday, October 24th, 2007
UGA Connect sparked me thinking deeper about the shifting learning environment that information rich digital natives are growing up immersed in. This video, again from Professor Michael Wesch from Kansas State University and via Mitch Joel, condensed my thoughts and put them on a screen:
[kml_flashembed movie="http://www.youtube.com/v/dGCJ46vyR9o" width="425" height="350" wmode="transparent" /]
(RSS ...
Posted in Blogging, Event Management, Marketing, Networking, New Practitioners, Online PR, Students, Wikis, word of mouth | 4 Comments »
